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Brazilian wine producers back off under EU pressure

Representatives of European wine-producing countries are heartily congratulating themselves on having persuaded Brazil to drop proposals to safeguard its domestic wine industry from foreign imports, which were seen as a tad protectionist.

In return for its wine producers withdrawing their demands, the Brazilian Government has agreed a comprehensive and ambitious plan with them to boost the country’s wine industry.  It includes a commitment to increase per capita wine consumption in Brazil by about 35% over the next four years.  What a heartening ambition, amid all this talk of using minimum pricing to reduce alcohol consumption!   This excellent Drinks International article looks at the Brazilian plan in more detail.