Representatives of European wine-producing countries are heartily congratulating themselves on having persuaded Brazil to drop proposals to safeguard its domestic wine industry from foreign imports, which were seen as a tad protectionist.
In return for its wine producers withdrawing their demands, the Brazilian Government has agreed a comprehensive and ambitious plan with them to boost the country’s wine industry. It includes a commitment to increase per capita wine consumption in Brazil by about 35% over the next four years. What a heartening ambition, amid all this talk of using minimum pricing to reduce alcohol consumption! This excellent Drinks International article looks at the Brazilian plan in more detail.