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Tobacco-style health warnings for Aussie wine?

The Drinks Business reports that Australian lobbying groups have called for wine, beer and spirits to carry graphic, cigarette-style, health warnings on a mandatory basis, in place of the current voluntary system.  WFA says it will make the Aussie wine industry “an international laughing stock”.   But is it merely the thin end of the wedge?  Is plain packaging for alcohol waiting in the wings?